It is rewarding to see how companies can take advantage of powerful internet PR tactics without spending themselves blind.
Today (August 26) Crutchfield created a press release which announces a “how-to” video on installing a flat panel. (The video is actually shot on or before March 14, so they’re practicing a little “repurposing” of content, which is fine.)
Trackback URL: http://www.prweb.com/pingpr.php/WmV0YS1FbXB0LUZhbHUtRmFsdS1Db3VwLVNpbmctWmVybw==
Crutchfield seems to have placed a big emphasis on consumer education as part of its positioning/marketing strategy. This technique allows that investment to pay off.
First, they get in-bound traffic from PRWeb, potential links/in-bound visitors from the social media tags from the release: Technorati, Del.icio.us, Digg, Furl It, Spurl, RawSugar, Simpy, Shadows, and Blink It.
As the content is circulated to news outlets, Crutchfield also gets potential news links from publications that reprint the news story which include valuable relevant inbound links (from presumably consumer electronic web sites, blogs and directories). Finally, they can expect some potential traffic from people who watch the video (posted on YouTube on August 20).
Total cost: $200 for PRWeb + 6 minutes unscripted/camcorder video). Not a bad return on investment!
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